i-Tail Corporation joined “The Marketeer Talk EP Petconomy: Pets as Family Phenomenon”

i-Tail Corporation, led by Khun Pornchai Tatiyachaitaweesuk, Chief Commercial Officer, joined “The Marketeer Talk EP Petconomy: Pets as Family Phenomenon” as one of the key speakers. During the talk, Khun Pornchai shared insight on the rise of pet parenting that influences the growth of the domestic and global pet food market, as today’s pet parents are willing to spend their money and time with their furry friends to support their health and well-being. He also mentioned that “Humanization” and “Premiumization” are 2 key trends that i-Tail focuses on to respond to our real customer’s demand, Pets. He also added 5 key elements to success in the Pet Humanization and Premiumization Era: Cross-sector Collaboration, Agility, Innovation with Speed, Know your customers, and Sustainability.

#iTail #ITC #TheMarketeerTalk #Petconomy
#Humanization #Premiumization #PetParents